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All change, please – how Granada Barrero Estudio reinvented wayfinding for Seville’s metro
Granada Barrero Estudio's redesign of wayfinding for Seville's metro highlights the importance of cohesive visual identity in enhancing user experience. By creating a unified system of pictograms and graphics across all stations, the agency demonstrates how thoughtful design can improve navigation and accessibility, which is crucial for effective brand strategy in public transportation.
Design Week: From dogs to doors, the Seville-based agency Granada Barrero Estudio has designed new pictograms and graphics for the Spanish city’s network. Their system goes across all 21 stations in the 700,000-strong Andalusian capital, as well as the train interiors, from station accesses, lift enclosures, concourse directories, and platform signage to onboard safety signs.
The article discusses a significant redesign in public transportation branding, which has implications for user experience and brand strategy, making it impactful and relevant, though the concept of wayfinding is not entirely new.