Score
EA rolls out advertising platform with enhanced offerings for brands
EA's new advertising platform allows brands to effectively create, launch, and measure campaigns within its gaming ecosystem. This strategic move enhances brand engagement opportunities and positions EA as a key player in the intersection of gaming and advertising.
Marketing Dive: The video game company is enabling brands, including initial partners Coach and Visa, to create, launch and measure campaigns across its library.
EA's advertising platform represents a significant development in the gaming industry, providing brands with new engagement opportunities, which is highly relevant for brand strategy professionals looking to leverage digital platforms.
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