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Laila Gohar on the Whisky That Took Her Back to Cairo
The article discusses Highland Park Master Whisky Maker Marc Watson's collaboration with Laila Gohar to create a whisky that evokes her memories of Cairo. Watson sifted through over 80 casks to find the perfect flavor profile that resonates with Gohar's sense of home. This partnership highlights the importance of personal storytelling in product development.
Cool Hunting: Highland Park Master Whisky Maker Marc Watson received a brief about Laila Gohar and went looking through more than 80 casks for a flavor that would feel like home to her. He …
While the collaboration between a whisky maker and a designer is interesting, it does not significantly impact the broader brand/design industry or provide groundbreaking insights for brand strategy professionals.
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