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What does flavour feel like? This Thai recipe book uses hand-ripped collage and vivid pigments to figure it out
The article highlights how Sveinung Sudbø's innovative approach to a Thai recipe book combines collage art with vibrant colors to evoke the sensory experience of flavor. This strategy emphasizes the importance of creative design in branding, suggesting that brands can enhance their identity and connection with consumers by integrating artistic elements that resonate with their core message.
Its Nice That: Part collage art, part cookbook, Sveinung Sudbø didn’t want to simply map out flavour profiles, he brings them to life through collage and a loudness that suits the complex tastes of Thailand.
The article presents a unique approach to combining art and culinary experience, which is significant for branding, especially in the food sector, while also providing actionable insights for brand strategy professionals.
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