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All Purpose ditches wine clichés in its lurid new identity for natural wine importer Ancestrel
The new identity for Ancestrel, designed by All Purpose, signifies a strategic departure from traditional wine branding clichés, embracing a bold and vibrant aesthetic that reflects the uniqueness of natural wines. This approach not only differentiates Ancestrel in a competitive market but also aligns with contemporary consumer preferences for authenticity and originality in branding.
BP&O: Based in leafy yummy-mummyish south London enclave Forest Hill, Ancestrel (yes that’s a deliberate misspelling) is a wine shop and so much more – it’s proudly the first company in the UK to import natural wine.
Having started life in 2016, Ancestrel has spent the decade since making a name for itself as a renowned importer, wholesaler, and retailer of The post All Purpose ditches wine clichés in its lurid new identity for natural wine importer Ancestrel appeared first on BP&O - Branding, Packaging and Opinion .
The article discusses a significant rebranding effort that challenges traditional wine branding, which is impactful and relevant for brand strategy professionals, while also introducing a fresh aesthetic approach that is somewhat novel in the industry.