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How Plau Design Reimagined Type Design for Grecotipo
Plau Design collaborated with Greco to create Grecotipo, a new typeface family consisting of 32 fonts that merges tactile craftsmanship with contemporary design. This project aims to provide a distinct visual identity for physical spaces, showcasing the evolution of type design. Brand strategists can take note of how this collaboration emphasizes the importance of typography in establishing a brand's voice and presence in various environments.
Abduzeedo: Plau Design teamed with studio Greco to build Grecotipo, a bold 32-font family bridging tactile craft with modern type design. Brazilian design studio Greco needed a clear voice for physical spaces an...
The collaboration between Plau Design and Greco to create a new typeface family is significant for the design industry, particularly in how it highlights the role of typography in brand identity, making it relevant for brand strategists.
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