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One Good Reason reframes Unwins’ wildflower seeds as a garden journal
The redesign of Unwins' wildflower seeds by One Good Reason emphasizes the importance of storytelling in brand strategy, particularly in engaging new audiences. By transforming the product into a garden journal, the brand not only enhances its visual identity but also creates a deeper connection with consumers, encouraging them to participate in gardening.
Design Week: London-based, female-founded studio One Good Reason, has redesigned Unwins’ wildflower range in a bid to inspire a whole new generation of gardeners. Unwins Seeds is one of the most familiar names in British horticulture. Their story began in the 1860s with James Unwin, a market gardener supplying the colleges of Cambridge with fruit and flowers.
The article discusses a creative rebranding strategy that enhances consumer engagement through storytelling, which is significant for brand strategy professionals seeking innovative approaches.