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How Kit Studio drew on St. John’s walls for an anti-bland rebrand
Kit Studio's rebranding of St. John highlights the importance of breaking away from the trend of blandness in modern branding. By drawing inspiration from the unique characteristics of St. John's walls, the rebrand emphasizes the need for brands to embrace distinctiveness and authenticity in their visual identity to stand out in a saturated market.
Design Week: Modern branding is plagued by the hyper-optimisation cycle, especially as modern tools beget hypermodern tools. A symptom of this larger trend is the skew toward blandness. For the better part of a decade, the visual landscape has surrendered to a relentless, uninspiring flattening for the sake of digital, mobile optimisation.
The article discusses a notable rebranding effort that challenges industry norms, making it significant and relevant for brand strategy professionals, while the concept of using local inspiration is somewhat common in branding.