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Disney+ asks ‘HuDis?’ to showcase platform’s broader appeal
Disney+ has launched a new campaign featuring the slogan 'HuDis?' to highlight its diverse content offerings and appeal to a broader audience. The campaign aims to engage viewers who may not traditionally associate with the platform, showcasing its variety of programming. Brand strategists can take note of how Disney+ is leveraging curiosity and inclusivity to attract a wider demographic.
Strategy Online — CA: As signs reading “HuDis?” popped up across major urban centres in the past month, there were those who understood and …
The campaign demonstrates a significant strategic shift for Disney+ in appealing to a broader audience, which is impactful for brand strategy professionals, though the concept of inclusivity in marketing is not entirely new.
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