75Signal
Score
Score
M
Marketing Diveby Sara KarlovitchSeptember 11, 2026Cadbury pairs crystal clutch with comedy series for major US campaign
Cadbury's new campaign, 'There’s Magic in More,' represents a significant step in their U.S. branding strategy, leveraging a blend of fashion and entertainment to engage consumers. By integrating a comedy series and a presence at New York Fashion Week, Cadbury aims to enhance brand visibility and connect with a broader audience through innovative storytelling.
↑ RisingcampaignstrategyCadbury
Marketing Dive: “There’s Magic in More” is the largest U.S. campaign for the brand to date and includes a multichannel media buy and New York Fashion Week activation.
Intelligence PanelSignal score: 75.3 / 100
Primary Signal
Rising
Signal confirmed across multiple sources — high conviction
Brand Impact
High
Impact score: 75/100 — broad strategic implications for brand positioning
Novelty
Moderate
Novelty: 70/100 — iterative development of an existing theme
Action Priority
Urgent
Respond within 30 days — category leaders already moving
Scoring Rationale
This campaign represents a significant branding strategy for Cadbury in the U.S., combining fashion and entertainment in a way that is innovative and likely to resonate with brand strategy professionals.
75
Impact
weight 35%
70
Novelty
weight 30%
80
Relevance
weight 35%
Brands Mentioned
CCadbury
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