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Daniel Savage on the irony of using a robot to make something that feels more human
Daniel Savage's approach to animation highlights the importance of blending technology with human creativity, suggesting that brands can enhance their identity by embracing innovative tools while maintaining a personal touch. This strategy can help brands stand out in a crowded market by creating unique and relatable visual narratives that resonate with their audience.
Its Nice That: At our first New York Nicer Tuesdays of the year, multidisciplinary artist and animator Daniel Savage walked us through some of the material experimentations that led to the development of his distinct animation style.
The designer demonstrated how his use of the pen plotter as more of a printmaking process has allowed his animations to become more than just films, shaping editorial illustration commissions for The New York Times as well as his new artist book Something Savage, published by Vitra editions.
The article discusses a unique perspective on blending technology with human creativity in branding, which is significant for brand strategy professionals looking for innovative approaches in a competitive landscape.