FastCompanyMar 19
Sprite’s brand refresh is juicy, crispy, and ready to drink
Sprite's brand refresh aims to enhance its appeal to younger consumers by reintroducing sensory elements that capture the experience of drinking the beverage. The campaign, 'It’s That Fresh,' combines updated visuals, an iconic symbol, and sonic branding to reinvigorate the brand's identity and strengthen its presence in music, food, and sports, ultimately positioning Sprite as a leader in the competitive soft drink market.