campaign · strategy

Sprite

3 signals tracked across the brand, design, and culture press.

Peak Signal

▲ 0 pts this month

Peak Score

82.3

Avg Score

Total Signals

Coverage

Low

Score Trend

+0 pts

Signal Score History

Brand Dimensions

Visual Identity

8.5

Cultural Resonance

8.1

Strategic Positioning

7.4

Trend Velocity

8.8

Recent Signals

FastCompanyMar 19

Sprite’s brand refresh is juicy, crispy, and ready to drink

Sprite's brand refresh aims to enhance its appeal to younger consumers by reintroducing sensory elements that capture the experience of drinking the beverage. The campaign, 'It’s That Fresh,' combines updated visuals, an iconic symbol, and sonic branding to reinvigorate the brand's identity and strengthen its presence in music, food, and sports, ultimately positioning Sprite as a leader in the competitive soft drink market.

↑ Rising

Marketing DiveMar 20

Sprite reasserts cultural bona fides with global platform, brand refresh

Sprite's new global platform, 'It's That Fresh,' aims to reestablish its cultural relevance with Gen Z by leveraging partnerships in music, basketball, food, fashion, and street culture. This brand refresh indicates a strategic shift towards a more integrated and culturally resonant identity that appeals to younger consumers.

◎ Emerging

Marketing DiveMar 17

Sprite reclaims NBA soft drink sponsorship in blow to PepsiCo’s Starry

Sprite's reacquisition of the NBA soft drink sponsorship highlights the importance of maintaining cultural relevance and brand loyalty in competitive markets. This move not only reinforces Sprite's identity within basketball culture but also signals a strategic shift that could impact consumer perception and brand positioning against rivals like PepsiCo's Starry.

◎ Emerging