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How HUGMUN turned a sun cream tube into sculptural packaging for Botnia
HUGMUN's innovative approach to packaging for Botnia's Gentle Sun Cream highlights the importance of sustainability and design in brand strategy. By transforming an ordinary sun cream tube into a sculptural piece, HUGMUN not only enhances the product's visual appeal but also reinforces Botnia's commitment to eco-friendly practices, creating a memorable and functional consumer experience.
Mindsparkle: Behind the scenes Hugmun DATE June 28, 2026 EDITOR Mindsparkle Mag How HUGMUN turned a sun cream tube into sculptural packaging for Botnia HUGMUN created a special packaging project for the new Gentle Sun Cream SPF 30 by Botnia. The brand's founder, Justine Aurora Kahn, began developing the SPF formula in 2020, and it took six years to perfect — an exceptional product that, the studio felt from the very beginning, deserved equally exceptional packaging.Sustainability has always been at the heart of Botnia's philosophy, including its packaging choices, which is why this time the brand chose an aluminum tube.
The tube itself became the central inspiration for the whole design, elevating an ordinary object into something sculptural. Working from HUGMUN's initial concept, the printing team at Marceli Printery developed a unique technique that transformed the tube into a 3D form — reproduced as a multi-level emboss on the carton box that naturally echoes the aluminum tube itself, softly crinkled through use. The combination of raw natural paper and silver embossing felt like the perfect balance.An additional, hands-on part of the project was a small stop-motion animation built from elements of Laura Junger's sun-soaked illustration.
That illustration also became part of a special SPF set featuring a small key with two functions: it helps roll the aluminum tube to use every last bit of product, while also working as a hairpin. HUGMUN designed the key entirely from scratch, finishing it with the brand's phrase “We are nature, by way of earth,” handwritten by the founder's daughter, Eve. The entire project was photographed by Kuba Szopka, who captured its warm, Californian summer atmosphere. Unlock all insights with Plus Unlock everything with Mindsparkle Mag Plus.
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The article discusses a unique approach to packaging that combines sustainability and design, which is significant for brand strategy professionals focused on innovation in consumer products.