Score
Branding Design: FORMA Material Culture by Luciano Quintana
The branding design of FORMA by Luciano Quintana emphasizes the importance of material culture and the lifecycle of objects, suggesting that brands should consider sustainability and the impact of their materials on identity. This approach encourages brands to create a deeper connection with consumers by reflecting their values and the stories behind their products.
Abduzeedo: FORMA by Luciano Quintana presents a bold branding design study. The festival identity explores material culture and post-use object lifecycles. Luciano Quintana shaped FORMA around material culture a...
The article discusses a significant approach to branding that integrates sustainability and material culture, which is increasingly important in the industry, making it impactful and relevant, though not entirely novel as sustainability in branding is a growing trend.
Weekly digest
Get the Signal digest
Every Monday morning — the top 3 brand trends, 10 high-signal articles, and one emerging signal to watch.
No spam. Unsubscribe anytime.