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NICE matures with ‘magnetic’ Earthling Studio redesign
The redesign of NICE by Earthling Studio emphasizes a magnetic visual identity aimed at simplifying the consumer experience in the wine aisle. This strategic approach highlights the importance of clarity and appeal in branding, particularly for niche markets like female-led wine brands.
Design Week: Earthling Studio has refreshed the identity of female-led wine brand NICE, introducing what they call a magnetic new visual system and a simplified numbering platform designed to cut through “wine aisle anxiety”.
The redesign of NICE by Earthling Studio presents a significant case study in branding for niche markets, particularly in the wine industry, making it impactful and relevant, while the approach, though strategic, is not entirely groundbreaking.