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When anyone can make anything, personal taste and craftsmanship matters more than ever
The article discusses insights from the Adobe 99U Conference, focusing on the integration of AI in creative practices and emphasizing the importance of personal taste and craftsmanship in a world where anyone can create anything. Brand strategists can take away the significance of intentional and bespoke creative processes in enhancing brand identity and connection with consumers.
Its Nice That: Where does AI belong in your practice? At the Adobe 99U Conference, the discussion went beyond AI unease to instead explore where creative adoption can be more useful, intentional and bespoke.
The article addresses the evolving role of personal taste and craftsmanship in design amidst AI advancements, which is highly relevant and impactful for brand strategists navigating these changes.
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