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Would You Pay 100k To Get A Boyfriend
The rise of high-end matchmaking services, exemplified by Bonnie Winston's $100,000 offerings, highlights a shift in consumer behavior where affluent individuals are seeking personalized, human connections over traditional dating apps. For brand strategy, this trend underscores the importance of creating unique, tailored experiences that resonate with target audiences, particularly in luxury markets where exclusivity and personal touch are highly valued.
Feed Me: Would you pay $100k to get a boyfriend? The woman setting up New York's wealthiest women with 55-year-old angel investors, "sensitive alphas,” and eligible mensches. Good afternoon everyone. I was reading through some New Year’s Eve reporting archives this morning to get in the spirit. In a 1995 New York Times story about people making advance reservations for New Year’s Eve 2000, a spokesperson for the London Savoy said that the swanky hotel had been fully booked for its new millennium party since 1990.
New York’s Rainbow Room also stopped taking reservations (with a $500 deposit, which would be about $1000 today) for Y2K five years before it arrived. Today’s letter includes: The young people using dating apps as LinkedIn, the Pornstar Martini makes a comeback, Matt Rodbard’s food media predictions for 2026, and Arnold Schwarzenegger’s crash diet for the mind. We also have Cami Fateh’s latest party reporting column.
This week, Cami wrote about a recent night out with Bonnie Winston, a matchmaker for millionaires — not to be confused with Patti Stanger of The Millionaire Matchmaker, with whom Bonnie works closely — who pulled the curtain back on the state of dating for the wealthiest, most eligible single women in New York City. Women turn to Bonnie when they’ve been bamboozled by dating app frauds (one client claimed to have lost $2mm to a man she met on Hinge), or need coaching on how to flirt because according to Bonnie, they’re “alphas at work.” The mundane horror of being a woman is endless. 📱 Have a story you think we should look into?
Text the anonymous Feed Me Tip Line: (646) 494-3916 Political Parties is a nightlife column by Cami Fateh. It offers readers a glimpse into the unspoken politics of party culture, in rooms that they didn’t even know existed. Political Parties is a nightlife column by Cami Fateh. It offers readers a glimpse into the unspoken politics of party culture, in rooms that they didn’t even know existed. During the dark, slow days between late December and New Year’s Eve, a damp quiet falls upon New York City. Friends have skipped town, posting photos from warm family cabins upstate or ski houses to which you weren’t invited.
The bars are empty, party dresses have been deposited at dry cleaners, the snow falls and melts, and those who are still in the city, bundled on another late subway ride, really only want one thing: someone to love. I spent one of those evenings during holiday limbo with a person whose life’s work is helping New Yorkers meet their soulmate: Bonnie Winston, the self-proclaimed “celebrity matchmaker” who will find you love – for $100,000.
I wanted to ask her whether app dating has become so horrible that people need to pay six figures to thrive in cuffing season, and what her secret sauce is to matching up two strangers – she told me, over email, that her success rate is “around 90%.” “Oh my god, do you have a boyfriend?” was the first thing Bonnie Winston said to me, after introducing herself with a big hug, when we met for dinner last week. I smiled and told her I did. “DANGIT!
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The article discusses a significant trend in luxury matchmaking services that reflects changing consumer behavior, making it relevant and novel for brand strategy professionals focused on personalized experiences.
