75Signal
Score
I
Its Nice ThatJuly 1, 2026

The iPhone as a sex toy: Mindy Seu invites us to uncover our erotic relationship with the internet

Mindy Seu's exploration of the intersection between technology and sexuality through the lens of the iPhone highlights the evolving relationship consumers have with digital devices. This suggests that brands should consider how their products can engage with personal and intimate aspects of users' lives, potentially reshaping brand strategies to resonate on a deeper emotional level.

◎ EmergingdigitalstrategyIphone

Its Nice That: Cyberfeminism Index creator, designer, researcher and educator Mindy Seu joined us on the Nicer Tuesdays stage in Los Angeles to introduce us to A Sexual History of the Internet, a compendium-cum-performance-piece of our erotic relationship with the visual history of sex.

Her talk came along with a slideshow interactive via Are.na all about teledildonics, cybersex and new ways of sharing profit between creatives.

Intelligence PanelSignal score: 74.8 / 100
Primary Signal
Emerging
Building momentum — trajectory being tracked
Brand Impact
Medium
Impact score: 70/100 — moderate relevance to positioning decisions
Novelty
High
Novelty: 80/100 — genuinely new signal in the market
Action Priority
Soon
Flag for the next strategic review cycle
Scoring Rationale

The article presents a unique perspective on the relationship between technology and sexuality, suggesting new avenues for brand engagement that are increasingly relevant in today's digital landscape.

70
Impact
weight 35%
80
Novelty
weight 30%
75
Relevance
weight 35%
Brands Mentioned
IIphone
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