Brand Leadership Is Global. Brand Management Is Local.

Brand Strategy Insider: Internal politics is detrimental to brands. Sounds like a business cliché. But brands struggling with internal politics — geography, silos, command and control, accountability, responsibility and leadership — can lose sight of their real goal: developing and consistently delivering relevant, differentiated, trustworthy experiences that customers value. Global brands are particularly vulnerable to internal political issues. This said, all brands, regardless of geography, can fall victim to infighting that stymies enduring profitable growth.

The article addresses a significant challenge faced by global brands, making it impactful and relevant for brand strategy professionals, though the concepts of internal politics and collaboration are not entirely new.