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Perfect Storm helps switch pet protection firm from identibase to identi
The article discusses how Perfect Storm rebranded the pet protection firm from 'identibase' to 'identi' to modernize its image and make it more appealing in a competitive market. The rebranding aimed to move away from a stale corporate identity to a fresher, more relevant brand representation. Brand strategists can learn the importance of evolving brand identities to stay relevant in crowded markets.
Design Week: Anyone who looks at the old identibase brand will see the problem that Perfect Storm had to deal with – it was professional, clean and simple, but in an increasingly crowded space it was feeling increasingly corporate and stale.
Instead, it needed to be brought up to date to reflect what the company really is […]
The article discusses a significant rebranding effort in the pet protection industry, which is relevant to brand strategists looking to modernize identities, though the concept of rebranding itself is not entirely new.
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