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How vape packaging will be forced to grow up
The evolving regulations around vape packaging are pushing brands to adopt more mature and responsible designs, moving away from child-friendly imagery and flavors. This shift necessitates a strategic reevaluation for brands in the vape industry, focusing on creating packaging that reflects a more sophisticated identity while adhering to new guidelines.
Design Week: Do the words gummy bears, sour rainbow and candy burst remind you of the excitement of entering a sweet shop during your childhood? Do not reach for your pocket money just yet. It might come as a surprise that, despite the nomenclature, these are actually e-cigarette flavours.
Originally, vapes, vape pens or e-cigarettes were created […]
The article addresses significant regulatory changes impacting a specific industry, which could influence brand strategies, making it relevant and moderately novel for professionals in brand strategy.