Score
Step inside the gorgeous, futuristic offices of Vast, the startup designing the next-gen space station
Vast's new headquarters exemplifies how thoughtful design can reinforce brand strategy by creating a workspace that communicates trust and integrates various teams. The minimalist, biophilic design not only supports high-performance work but also aligns with Vast's mission to make space travel more accessible and human-centered, ultimately enhancing its brand identity in the emerging space tourism industry.
FastCompany: A tall baobab tree greets people inside the Long Beach, California, headquarters of Vast , an aerospace company that is building the space station of the future . It’s planted beneath a skylight in the center of a white-painted circular lobby furnished with a sleek aluminum reception desk and built-in wood banquette that follows the curve of the walls. The tree and the room are symbolic.
The former references trees in The Little Princ e, a 1943 novella with a character who travels between planets, and the latter has the same diameter of a Haven-1 module, which the Vast team hopes will become home to researchers, astronauts, and travelers and eventually succeed the International Space Station. “There are these timeless stories of, ‘Why is humanity reaching for the stars? Why are we going to space?’” says Hillary Coe, Vast’s chief design and marketing officer.
“Those Easter eggs start to ground you in the ‘why’ while you’re simultaneously understanding the ‘what’—the important engineering and structural feats that we’re doing.” [Photos: Erik Stackpole Undehn] The space race of the 21st century is tourism, with new companies like Vast rapidly developing the technology and physical infrastructure that will enable human habitation in the cosmos. Here on Earth, they’re also inventing new types of workspaces for this growing industry, which is expected to reach $87 billion by 2035 .
Vast’s new 49,000-square-foot headquarters, a collaboration between its in-house team and the New York-based multidisciplinary design studio Civilian , does all those things, in a sophisticated expression of how architecture can support high-performance work and reinforce brand. “Form empowering function” The space is minimalist, with polished concrete floors, custom-made white oak doors, and a palette of white and gray. But this wasn’t merely a stylistic choice; it reinforces the work Vast is seeking to do. “Form being able to empower function is really the core of what we’re dealing with,” Coe says.
“And when you see that clean aesthetic, it’s very much for the sake of capability and efficiency.” [Photo: Erik Stackpole Undehn] The headquarters has a few jobs: First, it needs to meet the high-stakes performance requirements of Vast’s engineers, astronauts, creative teams, R&D, and more all working under the same roof. It also serves the purpose of communicating who Vast is to clients, customers, and potential employees. And, importantly, it helps establish trust for a product and service that are firsts of their kind. The office and the space station design have a similar look because they are optimized for human health and well-being.
As Ksenia Kagner, who cofounded Civilian with Nicko Elliot, explains, the look and tactility of finishes, the quality of light, and acoustics “either hijacks people’s nervous systems or calms them down.” To that end, the office leans into biophilic design, which has been shown to reduce stress through natural materials, ample daylight, and plenty of plants. This also helps keep people focused on the task at hand instead of being distracted by their environments. [Photo: Erik Stackpole Undehn] Even though Vast is designing technology for the future, its workspace doesn’t bear the hallmarks of a too-slick, tech-forward vision of aerospace.
Article truncated for readability. Read the full piece →
The article discusses a significant rebranding effort within a startup in the emerging space tourism industry, highlighting the importance of office design in brand strategy, which is relevant and somewhat novel for brand professionals.
