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Shake-it Mixer: Inside OlssønBarbieri Packaging Design
OlssønBarbieri has developed an elegant packaging design for Shake-it Mixer, utilizing custom fluted glass and vintage medicinal labels to enhance the home mixology experience. This design approach contrasts with the typical use of artificial cordials in unappealing plastic packaging. Brand strategists can take note of how the combination of historical aesthetics and quality materials can elevate a product's perceived value and appeal.
Abduzeedo: OlssønBarbieri crafted a refined packaging design for Shake-it Mixer, pairing custom fluted glass with 19th-century medicinal labels. Home mixology often relies on artificial cordials in dull plastic ...
The article discusses a notable packaging design that enhances product appeal, which is significant for brand strategy, but similar design principles have been explored before.
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