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Order creates a delightfully design history-steeped identity for Salt Lick on Salt Creek – but what actually is it?
The article discusses the brand design case study of Salt Lick on Salt Creek, highlighting the complexities in understanding the brand's identity through its design elements. It emphasizes the importance of clear branding in FMCG categories, where product and packaging should ideally convey the brand's essence. Brand strategists can learn the significance of a well-defined identity that resonates with consumers and communicates the brand's purpose effectively.
BP&O: It’s not all too often that it takes more than a minute or two of looking at a brand design case study to know what the brand actually is. It’s not rocket science – for FMCG, any product or packaging shots usually give it away (with some obvious category-defying exceptions of course, like when toothpaste masquerades as high-end beauty products, The post Order creates a delightfully design history-steeped identity for Salt Lick on Salt Creek – but what actually is it?
The article presents a case study that highlights significant branding strategies in the FMCG sector, making it impactful and relevant for brand strategists, though the concepts discussed are not entirely novel in the industry.
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