CHROMA’s packaging by Marc Atlan is made to work in Target’s stores

Signal summary: The article discusses the packaging design of CHROMA, created by Marc Atlan, specifically tailored for display and sale in Target's retail stores. This collaboration highlights the importance of packaging design in enhancing product visibility and consumer engagement in a retail environment. Brand strategists can take note of how effective packaging can influence purchasing decisions in a competitive retail space.

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The article highlights a significant collaboration in packaging design that can influence retail strategies, making it relevant and impactful for brand strategists, though the concept of packaging tailored for retail is not entirely new.