How did Verve turn deep-tech research into a guiding light for Findest?

The Brand Identity: Verve’s brief for Findest’s first rebrand started with a piece of music. Ben Reisler, the Amsterdam and Hague-based agency’s former Senior Strategist & Unit Lead, played Max Richter’s November to the team as a way of describing the feeling he was chasing – the sensation of searching and searching, and slowly beginning to trust that the path is leading somewhere. From that brief came the ‘Guide’ archetype, and from the archetype came a list of objects a guide might carry like compasses, maps and lanterns. The lantern won.

“Not only is a lantern the most visually compelling, it’s also the most accurate to the Findest experience,” Reisler explains. “Findest isn’t about ‘here’s the answer’; it’s as much about the search as it is about the find.” Findest scouts research, patents and IP for R&D teams at ASML, Philips, BMW and Canon, compressing what would take a fortnight of desk research into roughly half an hour. Its audience is made up of engineers and expert research teams who evaluate claims for a living. That audience did most of the early editing. “These are not people who respond to hype,” says Roman Stikkelorum, Co-Founder & Managing Director at Verve.

“They have spent careers separating signal from noise. So the brand had to do the same.” The phrase ‘for legit disruptors,’ lifted from the original brief, became a working filter. Rocket ships were out. Abstract network nodes were out. Gradients chosen for the sake of looking futuristic were out. The central organising idea Verve arrived at is called ‘The Findest Light,’ and it operates in three named modes tied to different moments in a research journey. Guiding Mode is directional – a sharp, graphic line where each bend marks an inflexion point, a new insight or a solution. It carries the everyday work of UI, navigation and communication.

Supercharged Mode introduces glow to signal acceleration and momentum, and becomes the visual home for IGOR, Findest’s AI agent. Illuminated Mode is the most expressive setting, reserved for the eureka state and tuned toward the ethereal and expansive. Naming the three modes was, practically, the decision that handed the brand back to Findest’s internal team. With a shared language in place, they could make day-to-day calls without checking in each time. Getting the light itself to behave correctly took a volume of iteration that eventually outran the available software.

“At some point, we realised the right tools didn’t exist yet,” says Stikkelorum. “We built custom tooling so the Findest team could work with the system independently. That’s when a brand truly becomes theirs.” Typography carries the quieter job of holding precision and warmth in the same place. Season Mix Medium lends an expressive, human quality, its angular serifs echoing the sharpness of the light beam. Season Sans Medium handles readability and technological focus; its cleaner construction pairs against Season Mix without either voice overpowering the other.

“Deep-tech R&D is a world of dense information, technical documentation and highly educated readers,” Stikkelorum notes. “A purely cold, mechanical typeface would have blended into the category. Something too expressive would have felt out of place.” The pairing needed to survive a wide spread of contexts, from a keynote screen at an R&D conference to a printed report on a chief innovation officer’s desk. The colour palette is gradient-rich and glow-driven, but Verve was explicit about what it was steering away from.

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The article discusses a significant rebranding effort that highlights the importance of narrative in brand strategy, which is relevant to professionals in the field, though the concepts presented are not entirely groundbreaking.