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The Outline: Guinness, New Balance, and KFC – 14/09/2026
The article highlights innovative branding strategies employed by Guinness, New Balance, and KFC, showcasing how these brands creatively engage with their audiences through unique design and marketing initiatives. This suggests that brands should continuously seek fresh and engaging ways to connect with consumers, whether through subtle design elements or bold marketing campaigns.
Design Week: Welcome to your weekly digest of noteworthy stories, announcements, and creative happenings from across the design industry. This week, Guinness hides its harp in plain sight, New Balance grows a garden in Cumbria, and KFC makes a play for London Fashion Week with wearable sauce holders. Let’s dive in.
The article discusses innovative branding strategies from well-known brands, making it significant and relevant for brand strategy professionals, though the concepts may not be entirely groundbreaking.