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From decorating to client experience
The article discusses the evolution of branding from a focus on aesthetics to a more holistic client experience. This shift emphasizes the importance of understanding consumer needs and creating meaningful interactions, which should be central to brand strategy moving forward.
Design Week: Labels are interesting. Throughout my career in brand agencies, I have never had “creative” in my title — which is slightly ironic, considering my route into the industry started with paintbrushes rather than PowerPoint.
With a degree in town and country planning, I graduated into a recession and found myself painting and decorating houses while […]
The article addresses a significant shift in branding strategy that is highly relevant to professionals, though the concept of focusing on client experience is becoming more common in the industry.