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Snarkitecture crafts portal-inspired packaging for Bowmore’s 20-year-old whisky collection
The collaboration between Snarkitecture and Bowmore for the Captivo Collection exemplifies how innovative packaging design can enhance brand storytelling and consumer experience. By integrating architectural concepts into whisky packaging, Bowmore not only differentiates its product but also creates a unique sensory experience that aligns with its heritage and craftsmanship.
Design Week: The release of the Bowmore Captivo Collection marks New York-based practice’s first foray into whisky packaging. The collaboration brings the studio’s focus on spatial experience and threshold-crossing – normally seen in their immersive, monochromatic architectural installations – to Scotland’s second-oldest licensed distillery.
Snarkitecture co-founder Alex Mustonen developed the concept following a trip from New York […]
The collaboration showcases a significant innovation in packaging design that enhances brand storytelling, making it impactful and relevant for brand strategy professionals, while also introducing a novel approach to whisky packaging.