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Brand Identity: Papier by Ragged Edge
The article discusses the brand identity created by Ragged Edge for Papier, focusing on a tactile approach that emphasizes the blank page and features expressive serifs and bespoke stationery. This transformation highlights how a strong brand identity can elevate a product's perception in the market. Brand strategists can take note of the importance of tactile elements in creating a memorable brand experience.
Abduzeedo: Ragged Edge crafted a tactile brand identity for Papier, centering on the blank page with expressive serifs and bespoke stationery. Papier began as an online stationery brand. It soon grew into a life...
The article presents a notable case study of a brand identity transformation that can influence product perception, making it significant for the industry, while the focus on tactile elements offers fresh insights for brand strategists.
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