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Inside Nike’s Innovation Reset
Nike is refocusing its brand strategy on innovation by placing athletes at the forefront of product development. This approach aims to enhance growth by leveraging insights from athletes and incorporating advanced technologies in their offerings, signaling a shift towards more collaborative and risk-taking design processes.
FastCompany: Featuring Cade Cunningham, All-NBA First Team, Two-Time NBA All-Star, Pistons Guard, Nike; Sabrina Ionescu, Olympic Gold Medalist, Four-Time WNBA All-Star, New York Liberty Guard , Nike and Phil McCartney, Chief Innovation, Design, and Product Officer, Nike Moderated by Brendan Vaughan, Editor-in-Chief, Fast Company Nike built its reputation by turning athletic insight into breakthrough products. Now as the sportswear giant works to reignite growth, it’s betting that the way back is through innovation—and putting athletes at the center of the process.
This session unpacks how Nike is rebuilding its product engine, from neuroscience and robotics to the next generation of performance footwear. Find out how Nike plans to move faster, take bigger creative risks, and turn its most important partners—its athletes—into cocreators of what comes next.
Nike's strategic shift towards athlete-driven innovation is significant for the brand industry, showcasing a major player adapting its approach, while the focus on collaboration and technology offers actionable insights for brand strategy professionals.