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Properly Studio Unveils the Axi Rebrand
Properly Studio has completed a rebrand for Axi, which includes a new website and trading app, while maintaining the brand's signature red color and introducing a custom typeface. This project was accomplished in just four months, showcasing Properly's efficiency in brand transformation. Brand strategists can take note of the importance of maintaining core brand elements while refreshing a brand's identity to enhance market presence.
Abduzeedo: Properly rebuilt Axi's brand, website and trading app in four months. The Axi rebrand keeps the signature red and adds a custom typeface. Four months. That is the timeline Properly took to rebuild the...
The rebrand of Axi by Properly Studio is significant for the brand/design industry as it demonstrates effective brand transformation while maintaining core elements, offering actionable insights for brand strategists.
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