AI’s on the rise but IRL is still key to holiday shopping: PwC survey

A recent survey by PwC Canada reveals that despite the increasing use of AI in shopping, many Canadians still value in-person experiences during the holiday season. The findings indicate a balance between digital advancements and traditional shopping methods, highlighting consumer preferences for both AI tools and real-life interactions. Brand strategists can take note of the importance of integrating AI solutions while maintaining a strong physical presence to enhance customer experiences.