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The algorithm erodes the travel recommendation: what comes after?
As algorithms increasingly dictate travel recommendations, brands must pivot towards authentic and trusted curation of local culture to maintain relevance. This shift emphasizes the need for brand strategies that prioritize genuine experiences over algorithm-driven suggestions, fostering deeper connections with consumers.
Its Nice That: On TikTok tourism, the slow striking out of local culture, and what trusted curation looks like now.
The article addresses a significant shift in brand strategy within the travel industry, emphasizing the importance of authenticity in the face of algorithm-driven recommendations, which is highly relevant for brand strategy professionals.
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