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Annie Atkins on how designing film props is like specialising in forgery
Annie Atkins' insights into film prop design highlight the importance of creativity and adaptability in brand strategy. By drawing parallels between prop design and forgery, she emphasizes the need for brands to innovate and craft unique identities that resonate with their audience, much like the bespoke elements she creates for films.
Its Nice That: Author and designer Annie Atkins joined us for a Q&A at our first Nicer Tuesdays of the year in London to talk us through her career, beginning at her first design job on BBC’s The Tudors to working with the iconic Wes Anderson and creating her own book Fake Love Letters , which is devoted to the craft of film prop design.
Annie shares some fun anecdotes straight from fast-moving film sets, such as whipping up key graphics in 20 minutes for Steven Spielberg to accidentally designing a bespoke cursive handwriting based on Elvis Presley’s will.
The article provides a unique perspective on brand strategy by comparing it to film prop design, making it relevant and insightful for professionals in the field.