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All Work is Women’s Work recovers the forgotten history of Amsterdam’s seamstresses
The article discusses Hanka van der Voet's efforts to highlight the forgotten history of Amsterdam's seamstresses through radical publishing and archival research. By focusing on their labor and political organizing in the early 20th century, van der Voet aims to recover and celebrate their contributions to society. Brand strategists can take from this the importance of recognizing and amplifying overlooked narratives within their own brand storytelling.
Its Nice That: Through radical publishing, archival research and printed garments, Hanka van der Voet brings the overlooked labour and political organising of early 20th-century seamstresses back into view.
The article sheds light on a significant yet often overlooked aspect of labor history, which can inspire brand strategists to incorporate diverse narratives into their storytelling, making it impactful and relevant.
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