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Greatergood Brands creates brand identity for Mo & Marine sustainable baby wipes
Greatergood Brands' approach to creating a brand identity for Mo & Marine emphasizes breaking away from traditional visual cues in the sustainable baby care market. By redefining the packaging and identity, they aim to establish a distinctive presence that resonates with eco-conscious consumers while standing out in a crowded market.
Design Week: The sustainable baby care market has long relied on a predictable set of visual cues, primarily using muted earth tones, soft natural textures, and low-contrast colour palettes to communicate eco-friendly credentials. London-based agency Greatergood Brands sought to break from these conventions when defining the brand identity and packaging system for Mo & Marine.
The article discusses a significant rebranding effort in the sustainable baby care market, which is relevant to brand strategy professionals looking for innovative approaches in a competitive landscape.