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Goofy, playful and knowingly a bit silly
The new brand identity for Yes! Apples by Blurr Bureau exemplifies how a design system can effectively incorporate elements of surprise and delight, making the brand experience engaging and memorable. This approach highlights the importance of creativity and playfulness in brand strategy, encouraging brands to embrace unique and whimsical elements that resonate with consumers.
BP&O: Design systems are often spoken about in terms of those moments of ‘surprise and delight’, but often, there’s little either surprising or delightful to be found. Blurr Bureau’s new brand identity for Yes!
Apples, however, is so brimming with surprise and delight that those moments become the entire timeframe here: the Easter Eggs absolutely abound here, for the brand design The post Goofy, playful and knowingly a bit silly appeared first on BP&O - Branding, Packaging and Opinion .
The article discusses a fresh approach to brand identity that emphasizes creativity and playfulness, which is significant for brand strategy professionals looking to engage consumers in innovative ways.