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Mother Design on why packaging is the only thing a designer can say to the customer
Mother Design, an independent brand and design company, emphasizes the importance of packaging as the primary communication tool between designers and customers. Designers George Wu and Cecilia Serafini showcased their diverse packaging portfolio, highlighting how effective branding communication is crucial in this medium. Brand strategists can take away the significance of clear and impactful packaging design in conveying brand messages.
Its Nice That: Mother Design is the independent brand and design company behind work for Ikea, KFC and even PG Tips’ classic monkey. Designers George Wu and Cecilia Serafini joined the Nicer Tuesdays stage in September to take our audience through just some of their packaging portfolio from soda drink cans to organic period care. In the process, the duo prove why branding communication needs to be loud and clear because packaging is the only thing a designer gets to say to a customer.
The article discusses the critical role of packaging in brand communication, which is significant for the industry, but the concept of packaging as a communication tool is not entirely new.
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