Signal
P
strategy · identity

Pentagram

35 signals tracked across the brand, design, and culture press.

80
Peak Signal
▼ 5 pts this month
Peak Score
80
Avg Score
72
Total Signals
35
Coverage
High
Score Trend
-5 pts
Signal Score History
677278Mar 1Mar 8Mar 15Mar 22Mar 29Today
Brand Dimensions
Visual Identity
8.0
Cultural Resonance
7.6
Strategic Positioning
6.9
Trend Velocity
8.3
Recent Signals
80
Creative BoomApr 28

Why Pentagrams Samar Maakaroun Designed A Logo That Just Wont Settle

The rebranding of The Mosaic Rooms by Pentagram's Samar Maakaroun challenges conventional branding by embracing instability and movement within its identity system. This approach reflects the institution's commitment to cultural fluidity and the complexities of identity, suggesting that brands can thrive by not conforming to fixed visual representations but instead embodying a dynamic and evolving narrative.

↑ Rising
77
Communication ArtsMay 27

MoN Takanawa: The Museum of Narratives identity

The identity system for MoN Takanawa emphasizes the integration of global experiences with local cultural elements, suggesting that brand strategy should focus on creating a meaningful connection between a brand's identity and its environment. This approach can enhance the brand's relevance and resonance within its community.

↑ Rising
77
The Brand IdentityJul 21

Pentagram gives Hiut a premium identity built on depth, not luxury

The article discusses how Pentagram has developed a premium brand identity for Hiut that emphasizes depth and authenticity rather than traditional notions of luxury. This approach suggests that brands can differentiate themselves by focusing on meaningful storytelling and substance in their branding strategies.

↑ Rising
77
AbduzeedoApr 17

Cavalry Is Now Free Motion Design Software for Individuals

Cavalry's transition to free motion design software following its acquisition by Canva represents a strategic move to democratize access to advanced design tools, positioning itself against subscription-based competitors. This shift not only enhances brand visibility but also fosters a community of creators who can showcase their work, ultimately strengthening Cavalry's identity in the motion design space.

↑ Rising
77
Its Nice ThatMay 5

“Find poetry in the simple things”: The acclaimed Marina Willer on her stacked design career

Marina Willer's insights into the significance of human creativity and experimentation highlight the necessity for brands to embrace innovative design approaches, especially in an era dominated by AI. For brand strategy, this underscores the importance of maintaining a human touch and emotional connection in branding efforts.

↑ Rising