Signal
P
strategy · campaign

Pepsi

7 signals tracked across the brand, design, and culture press.

82
Peak Signal
▲ 1 pts this month
Peak Score
82.3
Avg Score
75
Total Signals
7
Coverage
Medium
Score Trend
+1 pts
Signal Score History
69.374.380.3Mar 1Mar 8Mar 15Mar 22Mar 29Today
Brand Dimensions
Visual Identity
8.3
Cultural Resonance
7.9
Strategic Positioning
7.2
Trend Velocity
8.6
Recent Signals
82
MediumMar 8

Why Apple Cannot Afford Nostalgia

The article discusses how Apple, as a leading brand, must avoid relying on nostalgia in its marketing strategy to maintain its innovative image and appeal to modern consumers. Instead, it should focus on forward-thinking design and technology that resonates with current and future trends, ensuring its brand remains relevant and progressive.

↑ Rising
80
Design WeekJun 5

Chilling to Win: Pepsi Max Debuts Interactive Thermochromic Football Cans

Pepsi Max's latest campaign leverages interactive thermochromic technology to enhance consumer engagement through a unique graphic identity that resonates with sports culture. This strategy not only reinforces brand association with football but also encourages interaction, making the product more memorable and appealing to fans.

↑ Rising
79
Marketing DiveApr 2

Coca-Cola reasserts fast-food dominance over Pepsi in new campaign

Coca-Cola's new campaign highlights the brand's strategy of leveraging partnerships with multiple quick-service restaurants (QSRs) to reinforce its market dominance over Pepsi. By showcasing the diverse customer base united by their beverage choices, Coca-Cola aims to strengthen brand loyalty and enhance its presence in the fast-food sector.

↑ Rising
74
Strategy Online — CAAug 25

What’s keeping PepsiCo’s Shirley Mukerjea up at night?

The article highlights the concerns of Shirley Mukerjea from PepsiCo, emphasizing the importance of understanding market dynamics and consumer behavior in shaping effective brand strategies. For brand strategy, this underscores the need for continuous adaptation and responsiveness to changing consumer preferences and competitive pressures.

◎ Emerging
74
Marketing DiveMay 28

Pepsi extends food-focused push for summer of soccer with ads, activations

Pepsi's summer campaign, 'Soccer Deserves Pepsi', highlights the brand's strategy to leverage major sporting events to enhance its visibility and connection with consumers. By collaborating with notable figures and engaging in food-focused activations, Pepsi aims to deepen its association with soccer culture and drive brand loyalty during the summer season.

◎ Emerging