strategy · campaign

Pepsico

25 signals tracked across the brand, design, and culture press.

Peak Signal

▲ 0 pts this month

Peak Score

83.8

Avg Score

Total Signals

Coverage

High

Score Trend

+0 pts

Signal Score History

Brand Dimensions

Visual Identity

8.2

Cultural Resonance

7.8

Strategic Positioning

7.1

Trend Velocity

8.5

Recent Signals

FastCompanySep 2

Connor Blakley used to tell America’s biggest brands what Gen Z wanted. He’s no longer waiting for them to listen

Connor Blakley's journey from advising major brands on Gen Z preferences to launching his own consumer packaged goods company, Dropout, highlights a shift in brand strategy towards authenticity and health-conscious products. His new brand, Jams, is directly challenging the established Uncrustables by appealing to Gen Z's desire for better ingredients and relatable marketing, indicating that brands must adapt to evolving consumer values to remain competitive.

↑ Rising

Marketing DiveJul 2

How TikTok Shop is changing innovation for food and beverage brands

The integration of e-commerce features in TikTok Shop is revolutionizing how food and beverage brands like PepsiCo and Mars approach innovation and sales strategies. By leveraging this platform, these brands can not only boost their sales but also gain valuable insights for developing new products tailored to consumer preferences.

↑ Rising

Marketing DiveSep 3

PepsiCo hands global media to Publicis amid transformation at CPG giant

PepsiCo's decision to hand its global media account to Publicis signifies a strategic shift in response to evolving consumer preferences and technological advancements. This move highlights the importance of adapting brand strategies to remain relevant in a rapidly changing market landscape.

↑ Rising

Design WeekJun 5

Chilling to Win: Pepsi Max Debuts Interactive Thermochromic Football Cans

Pepsi Max's latest campaign leverages interactive thermochromic technology to enhance consumer engagement through a unique graphic identity that resonates with sports culture. This strategy not only reinforces brand association with football but also encourages interaction, making the product more memorable and appealing to fans.

↑ Rising

FastCompanySep 14

The best design of 2026 from North American companies

The North Face's Universal Collection, recognized as the winner in Fast Company’s Innovation by Design Awards, highlights the importance of inclusive design in brand strategy. By focusing on accessibility for the disability community, brands can enhance their relevance and connection with diverse consumer groups, ultimately driving innovation and loyalty.

↑ Rising