strategy · identity

Puma

7 signals tracked across the brand, design, and culture press.

Peak Signal

▼ 12 pts this month

Peak Score

83.8

Avg Score

Total Signals

Coverage

Medium

Score Trend

-12 pts

Signal Score History

Brand Dimensions

Visual Identity

8.0

Cultural Resonance

7.6

Strategic Positioning

6.9

Trend Velocity

8.3

Recent Signals

FastCompanySep 1

Man City fans used AI to design the team’s new kit

The collaboration between Manchester City and Puma to create a fan-designed kit using AI marks a significant shift in brand strategy, emphasizing community engagement and co-creation. By leveraging fan creativity through the Puma AI Creator, both brands not only enhance their connection with supporters but also set a precedent for future innovations in sports merchandise design.

↑ Rising

FastCompanyJun 26

How Nike and Adidas designed World Cup uniforms, balancing national pride with high-tech comfort

Nike and Adidas are leveraging innovative design and technology to create World Cup uniforms that not only enhance player performance but also resonate with national pride. By integrating athlete feedback and cultural elements into their designs, both brands are strategically positioning themselves to connect emotionally with fans while addressing practical needs such as comfort and breathability.

↑ Rising

FastCompanyJul 29

‘Almost everyone is having an existential crisis’: Designers share how they’re surviving an industry in constant flux

The design industry is undergoing significant changes due to the rise of generative AI, which is impacting client expectations and project budgets. Designers are increasingly feeling the pressure to adapt their practices and diversify their income sources, leading to a growing sense of uncertainty and existential crisis among freelancers. For brand strategy, this highlights the need for brands to value human creativity and craftsmanship, particularly in a market where AI is reshaping perceptions of design work.

↑ Rising

Creative BoomJul 29

Do Clients Still Need Creative Agencies The Launch Of The Ideation Bureau Suggests Maybe Not

The launch of The Ideation Bureau by the operators of Ibiza's biggest clubs signals a shift in brand strategy where clients may no longer need traditional creative agencies. As brands develop their own in-house creative capabilities, they are positioning themselves as competitors to agencies, leveraging their proven success to offer creative services directly to the market.

↑ Rising

AbduzeedoJul 11

Kinetic Typography: Mat Voyce Animates PUMA’s Slogan

The use of kinetic typography in animating PUMA's slogan highlights the importance of dynamic visual elements in brand strategy, particularly in conveying energy and movement that aligns with the brand's athletic identity. This approach not only enhances engagement but also reinforces brand messaging through innovative design techniques.

◎ Emerging