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Inside New Bahru: The 1960s Singapore high school turned creative business incubator, where design is the priority
The article discusses New Bahru, a creative business incubator in Singapore that aims to prioritize design and the arts in a city dominated by skyscrapers and traditional career aspirations. It highlights the initiative's goal to reshape perceptions around creative careers among the younger generation in Singapore. Brand strategists can take inspiration from this model of fostering creativity in environments typically focused on conventional business success.
Its Nice That: In Singapore, towering glass skyscrapers are paramount, and the arts aren’t high up on any parents’ dream jobs for their kids. But New Bahru is a space that’s looking to change both of these facts.
The article presents a significant initiative in a unique context that could influence brand strategy, particularly in fostering creativity, making it impactful and relevant, though not entirely novel as creative incubators exist elsewhere.
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