Score
How FAENA Studio based Alterna’s identity on a ‘living journal’
The article discusses how FAENA Studio developed the brand identity for Alterna, drawing inspiration from the concept of a 'living journal.' This approach emphasizes a dynamic and evolving brand narrative that reflects the brand's values and mission. Brand strategists can take away the importance of creating an identity that is adaptable and resonates with the audience's experiences.
Signal summary: The article discusses how FAENA Studio developed the brand identity for Alterna, drawing inspiration from the concept of a 'living journal.' This approach emphasizes a dynamic and evolving brand narrative that reflects the brand's values and mission. Brand strategists can take away the importance of creating an identity that is adaptable and resonates with the audience's experiences.
Full article content available at the original source. Read the original →
The article presents a unique approach to brand identity development that could influence industry practices, making it significant and relevant for brand strategists, though the concept of a dynamic narrative isn't entirely new.
Weekly digest
Get the Signal digest
Every Monday morning — the top 3 brand trends, 10 high-signal articles, and one emerging signal to watch.
No spam. Unsubscribe anytime.