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One Source, Two Centuries: Frances Tiafoe and Evian’s 200 Years Young
The collaboration between Frances Tiafoe and Evian highlights the importance of storytelling in brand strategy, particularly in connecting a brand's heritage with contemporary values. By emphasizing its 200-year history and the natural purity of its water, Evian reinforces its identity as a premium, sustainable brand that resonates with today's consumers.
Cool Hunting: Water that ends up in an evian bottle fell on the French Alps more than 15 years before anyone drinks it. It spends those years working down through glacial sand and rock, …
The collaboration showcases a significant brand strategy that intertwines heritage and modern values, which is impactful for the industry, though the concept of storytelling in branding is not entirely new.